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Pacenti Forza Carbon Disc Rim
£350.00Forza Carbon, this asymmetric 30mm disc rim from Pacenti is one of the best carbon rims we have built with. The inner width of 21 mm boosts air volume and ride control by creating a more optimal tire profileAsymmetric design enhances spoke tension and wheel strength with offset hub flanges30 mm depth gives an ideal compromise…
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Scope R4 | All Rounder
£1,295.00OUTSTANDING ALLROUNDER | the Scope R4 is the wheel that can do it all. It’s light enough for rolling roads while the 45 mm deep rims provide speed over the ground with a profile insensitive to crosswinds. This is the wheel with which you can ride a sportive, race all season and power through on…
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Stans Crest CB7 carbon rim
£495.00Stans Crest CB7 | If your carbon rim is too stiff, you’re losing speed and risking tyre pinch flats. The Crest CB7 rim with RiACT absorbs radial vibrations and damps impacts. The Crest CB7’s new layup and rim shape allows for 10mm of radial compliance to absorb larger impacts. The new rim also matches the…
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Strada All Season Disc
£389.95Strada All Season Disc Introducing our new All Season Disc for 2020. As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for…
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Scope O2 | All Road, CX + XC MTB
£1,295.00The new Scope O2 multi purpose rim is a hookless tubeless carbon rim designed for cyclocross, gravel and XC MTB rim use with a 25 mm internal and 31 mm external width. It is the first AAA Schwalbe approved for tubeless tyre compatibility. The O2 is shallow (23mm) for vertical give and is light weighing…
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Scope R3 | Tubeless ready
£1,295.00The Scope R3 is a real lightweight. Because of its low weight, the R3 accelerates quickly and is perfect for the mountains. Extensive engineering and the use of high quality materials ensure that the R3 is not only light but also durable. The wide low profile rim of the R3 even provides comfort on cobblestones.…
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Scope R5 | The Aero Specialist
£1,295.00AERO SPECIALIST | The main objective of the Scope R5 is to build up and maintain high speed. The 26 mm width and 55 mm high rim provides excellent aerodynamics, saving a significant amount of watts. In addition, the R5 is extremely stiff, making it ideal for sprints where the bike is pushed to the…
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ENVE M50 FIFTY | XC + MARATHON
£1,050.00The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…
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ENVE M60 FORTY HV | TRAIL + ALL MOUNTAIN
£1,050.00ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…
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Knight 27.5 Enduro
£550.00We designed the Knight 27.5 Enduro to the one wheel to handle your park, enduro and all-mountain adventures. You want a wide wheel, light enough to let you charge up the climbs and tough enough to take all the rough stuff in style. This is a single rim price, please get in touch for a full build…
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Knight 27.5 PLUS
£550.00Super wide, super compliant, super tough. The Knight 27.5 Plus is designed from the ground up to roll fast and smooth across terrain where other wheels don’t dare tread. This is a single rim price, please get in touch for a full build quote with Hope Pro 4 or DT Swiss hubs hand built by…
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Knight 29 Race
£550.00When we conceived the 29 Race, we wanted one wheel to combine the design elements of road, trail and cyclocross, be fast enough for race day, and durable enough for every day. This is that wheel. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss…
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Knight 29 Trail
£550.00Wide, compliant and fast. What else do you need? Designed to be your all-mountain 29’er, the Knight 29 Trail is your race day wheel that you’ll want to ride every day. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss 350 and 240 and Chris…
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White Industries ENO freewheel | the best available
From: £84.95The durable, reliable and easily maintained ENO Freewheel from White Industries. It is a thing of simple engineering beauty and yet it is tough-as-boots and will outlast all the competition with a little maintenance. It threads on to most hubs and just keeps on rolling. We usually keep 16, 17 + 18T in stock and…
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Chris King R45 hub service
£81.95Here at Strada we have the right tools, parts and experience for a Chris King R45 hub service. These hubs need servicing to keep them in good condition and we strip, clean and reassemble them to give you 1000s of kilometres of smooth riding whatever the weather. ++Note: you are purchasing a hub service for…
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Hope RS 4 hubs | UK manufactured
£225.00Hope RS 4 road hubs are UK manufactured to high standards for daily, all road, cyclocross and training use. Available in a variety of colours and drillings. Hope Quick Releases available too. Note: some popular hub colours + drillings are kept in stock but others may take 1 week for delivery.
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38mm tubular carbon wheelset
£724.99Up your game this season with a pair of our 38mm deep U shaped cyclocross disc wheels. Built with high quality Bitex hubs and our F1 bladed spokes and locking nipples. 1340g a pair. Available in QR or thru axle options with 10-11 speed Shimano / SRAM freehub. Enjoy the low psi off camber tight…
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ENVE 2.2 | A Climbers Delight
from £2,195.00The ENVE Smart 2.2 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SMART road wheel configurator to build your ENVE 2.2 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE SES rims, black CX Ray spokes, 4x brake…
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Stans Arch Rim MK3 | Trail Ready 26, 27.5 + 29
Pair from £525.00The new Stans Arch MK3 is ready to own every trail. WideRight optimised for maximum stability with 2.25" to 2.5" tyres, Stans expanded the internal width out to 26mm while keeping the rim incredibly light. The 27.5" Arch MK3 weighs only 425g. Hand built here in Sussex with a variety of quality hubs from Hope,…
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Stans Flow Rim MK 3 | Enduro Trail AM
Pair from £499.95The new Stans Flow MK 3 is wider, stronger, and lighter. The Flow’s legendary history on the World Cup DH circuit, combined with our WideRight 29mm internal width offers the perfect balance of tyre stability for outstanding control at any speed. Genuine Bead Socket Technology rolls faster, corners harder and withstands even bigger hits. Available…
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Stans Crest Rim MK 3 | All-round MTB rim
Pair from £539.95The legendary Crest is even better for 2016. Wider and even lower profile, the new Crest MK3 sheds weight for faster acceleration and climbing. WideRight 23mm internal width increases tyre volume for improved stability with wider tyres. Available in 26, 27.5 and 29. Hand built by Strada with a variety of quality hubs from Hope,…
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Chris King ISO MTB hubs
£780.00Chris King MTB hubs - beautifully engineered to last a lifetime. Available in a multitude of colours and with all axle configurations the ISO hub is a lovely hub indeed. 11 speed and X1 drivers, hand built to order by Strada. We can also service these hubs with the CK Service tool. Centre lock versions…
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Lightweight Urgestalt
From: £4,100.00As befitting the company name, the frame is 790g in a 55, building into a frameset that weighs 1340g, including fork, headset, seat post, clamp, and embedded aluminum chain plate in the right chain stay. Since they know noodles don't handle well and rigidity is the key to efficiency, this bike is stiff. The steerer…
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SRAM Predictive Steering HUB RS1
£169.95Erase uncertainty with the PREDICTIVE STEERING™ hub, SRAM’s new XC hub engineered for unprecedented stiffness and precision. Specially engineered to fit the RS1 fork from Rockshox. We can hand build this hub to a variety of quality rims from ENVE, Stans and DT Swiss to suit your riding and budget. Get in touch for a…
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All Road | 650B Adventure Wheels
£389.95A pair of do it all tubeless ready 650B wheels perfect for All Road Adventure riders. Easton ARC 24 tubeless rims, DT Swiss 350 hubs and black bladed spokes. 1620g the pair. Rim decals removed before shipping leaving a classy matt black rim finish. Hand built in Sussex.
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ENVE 3.4 Gen II | Tubeless ready all rounders
from £2,295.00The Smart ENVE System 3.4 Gen 2 Tubeless ready are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Use the ENVE SMART road wheel configurator to build your ENVE 3.4 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE…
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Stans Grail | Versatile CX Gravel + Road disc rim
£74.95£54.95++28 hole only stock clearance++ The Grail is a versatile multi terrain disc brake option for those cyclists wanting a wheel to do a bit of everything. With a weight of 460g it is designed to withstand higher tyre pressures (+40psi) and we find it builds up nicely and has a good join.
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ENVE 4.5 | mid depth all rounders
from £2,195.00The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Now with our own video review - scroll down…
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ENVE 7.8 | THE NEXT GENERATION
from £2,195.00ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…
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Smart ENVE 5.6 DISC | mid section wheels
£1,100.00The Smart ENVE System 5.6 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…
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Paul Components Track Hubs
£235.00These Paul Components Track hubs are available in polish or black finish with a single or fixed/free option. When combined with Sapim Race double butted silver spokes and silver plated brass nipples and H Plus Son Archetype rims they make for a great pair of wheels. We like them for their engineering, value for money,…
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White Industries Track Hubs
£326.00For the purist the White Industries Track hubset is designed in the traditional vintage style with high flanges and window cut outs. Solid threaded axles are graced with bronze axle nuts to set off the beauty of this hubset. Supplie din black or silver. Rear is available fixed or flip flop.
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Lightweight Autobahn | tubular
£3,049.00Psst - want to know what the pro peloton uses on TT stages? Yep, the 'Bahn is the one they pay to ride. This wheel is a work of art, beautiful to look at and thrilling to ride. Autobahn | a weapon to be used in the fight against the clock. The Autobahn wheel is more…