ABOUT STRADA
OUR STORY, OUR WHEELBUILDERS, OUR TEAM
Strada Wheels LTD was established in 2011 and is passionate about explaining the benefits of hand built wheels to all cyclists who may not have considered them before.
After the frame, the wheel of your bike is the most critical component in how it rides and handles. We are passionate in our belief that a set of hand-built wheels tailored to the individual cyclist will make a massive positive impact to his or her riding and to build a hand-built wheelset that matches you perfectly it is vital that we consider your weight, height, physique, power and type of bike before selecting the correct rim, hub and spokes combination. We stock and work with many quality brands and components such as DT Swiss, Zipp, Enve, Sapim, Hope and Chris King to name but a few and also have our own range to; The Strada Performance Aero Disc and Rim range.
We have built in excess of 8000 pairs of wheels and we ship our wheelsets throughout the UK, Europe and Scandinavia, UAE and SE Asia but count ourselves very lucky to also have customers from the USA, Iceland, Australia, Japan and New Zealand.
Our 800 sq foot workshop and office is based in the lovely town of Arundel in the county of West Sussex. It really is a beautiful place to work and has a lot to offer cyclists of all disciplines. Cycling is our passion and although we are a small team who use the best equipment and techniques, we work very hard to deliver only the highest quality wheels and customer service to all our customers. As you can imagine we are grateful to be very busy but we still make time to get out and enjoy our bikes.
Our wheels have been used in the Tour de France and at 2012 summer Olympics and are ridden weekly by pro riders racing at the highest level as well as being ridden over countless Alpine passes, muddy cyclocross races and daily rides to work.
Want to know who built your pair of wheels – see our profiles below or get in touch for practical honest advice on your next set of wheels.
Owner / Director and Head Wheel Builder
Darren is passionate about the difference a custom hand built set of wheels can make to the ride and handling of your bike. He has seen (and trued) enough machine made wheels to understand the positive impact that a skilled wheel builder working in conjunction with a customer can make to the handling and performance of your bike.
Darren has built well in excess of 20,000 wheels and frequently builds wheels for both Tour de France and Olympic Champions. Darren trained with Mavic in the UK and DT Swiss in Switzerland but more importantly he has 18 + years experience in hand wheel building. Along with his immense experience, Darren also has Cytech level 3 qualifications in both Wheel and Bicycle maintenance. Darren rode for 3 years on the GB trials team and hates walking anywhere.
Senior Wheel Builder / Head Of Decal Graphic Design.
To say that Michael's very passionate about the art of wheel building and cycling would be doing him disservice. He absolutely loves it!!
Michael joined the team at the start of 2019 and has established himself now as one of our senior wheel builders. Michael also controls the custom wheel building program and oversees all aspects of decal design for all our wheel sets.
As a junior Michael spent his time racing club time trials and has now joined the 2021 rider roster for TMC-Strada RT. At 6ft 5 and an FTP of 300+ Michael will happily lead our club rides without a mention of someone else taking a turn on the front.
