Strada | Hand Built Wheels - Buy today ride tomorrow

Login/Register

Login

Username or email address *

Password *

Lost password?

First time here? Create your account

Email address *

Password *

Anti-spam

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.
I agree to these terms.
Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

For security, use of Google's reCAPTCHA service is required which is subject to the Google Privacy Policy and Terms of Use.
I agree to these terms.

0 Basket £0.00

Rim, Disc & AR

ROAD WHEELS

Shop Now

XC, Trail + Gravity

MTB

Shop Now

Cross is coming!

Cyclocross

Shop now

Hubs, Rims + parts

Components

Shop now

Let's go round again

Track Wheels

Shop now

stradahandbuiltwheels

View

Rolling in to 2022 with the same drive & passion. We would like to thank all that have supported us over the last 12 years. It’s been one heck of a ride. 2021 was by far our most successful year and this would not have been possible without each and every one of you. We have so much to look forward to heading in to 22 with some exciting new products and partnerships in place.
Happy new year🍾🥂 Team Strada

#ridestrada

View

Welcome aboard @itsjakevita...
.
Riding our Performance Aero Disc 55mm wheelset
.
.
@neighbourhoodrt
@neighbourhoodbrightoncc
@contityres
.
#trekbikes #cycling #aero #stradawheels
#whereiride
#ridestrada
#roadcycling

View

@wacka1 getting the money shot with his fully blown out @iamspecialized rolling on @envecomposites 7.8 laced to 180 EXP Ceramic Hubs
#ridestrada

View

We are super excited to announce that @ollieboarer from @flanderscolorgallooteam will be riding our CX Carbon wheels for the 21/22 season. Ollie has a packed race schedule across Road, Track & Cross. We are proud to be supporting the next generation of talent and look forward to announcing some more junior riders in the near future.

#nextgeneration
#britishcycling
#flanderscolorgallooteam
@a_dugast
#cycling
#crossisboss
#cyclocrossracing

View

The beanbag has been claimed 🐶

View

Our new entry level Gravel 650b wheel sets will go live on the website next week. With our 700c version to follow.
• 650b
• 23.5mm Internal Width
• Bladed Spokes
• Brass Locking Nipples
• Tubeless Tape/Valves
• Center-Lock or 6-Bolt
• Shimano HG
• Sram XD/R
• Campy 12
• N3W 13
£389.00
🌎 Worldwide Shipping

Load More... Follow on Instagram

08 Jan

COVID-19 Update posted by Glen Sayer /
04 Feb

All Season Disc by Strada posted by Darren Rawlings /