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  • The Alpina F1 is our own spec bladed spoke made in Italy. It is used in 90% of our wheel builds. The F1 handles torque well, has just the right amount of flex and is competitively priced compared to Sapim CX Rays and CX Sprints.

  • Big Fella' Deluxe Disc. Available in Shimano/Sram 11 speed and Campagnolo 10, 11 and 12 speed.

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts with DT Swiss 350 + 240 and Hope Pro4 hubs and…

  • The DT Swiss XR 361 rim is suitable for disc brake cross-country, marathon, gravel or cyclocross use where the rider is looking for the lightest, most durable wheel possible.

  • Forza Carbon, this asymmetric 30mm disc rim from Pacenti is one of the best carbon rims we have built with.  The inner width of 21 mm boosts air volume and ride control by creating a more optimal tire profileAsymmetric design enhances spoke tension and wheel strength with offset hub flanges30 mm depth gives an ideal compromise…

  • OUTSTANDING ALLROUNDER | the Scope R4 is the wheel that can do it all. It’s light enough for rolling roads while the 45 mm deep rims provide speed over the ground with a profile insensitive to crosswinds.  This is the wheel with which you can ride a sportive, race all season and power through on…

  • Stans Crest CB7 | If your carbon rim is too stiff, you’re losing speed and risking tyre pinch flats. The Crest CB7 rim with RiACT absorbs radial vibrations and damps impacts. The Crest CB7’s new layup and rim shape allows for 10mm of radial compliance to absorb larger impacts. The new rim also matches the…

  • Strada All Season Disc Introducing our new All Season Disc for 2020. As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for…

  • The new Scope O2 multi purpose rim is a hookless tubeless carbon rim designed for cyclocross, gravel and XC MTB rim use with a 25 mm internal and 31 mm external width. It is the first AAA Schwalbe approved for tubeless tyre compatibility. The O2 is shallow (23mm) for vertical give and is light weighing…

  • The Scope R3 is a real lightweight. Because of its low weight, the R3 accelerates quickly and is perfect for the mountains. Extensive engineering and the use of high quality materials ensure that the R3 is not only light but also durable. The wide low profile rim of the R3 even provides comfort on cobblestones.…

  • AERO SPECIALIST | The main objective of the Scope R5 is to build up and maintain high speed. The 26 mm width and 55 mm high rim provides excellent aerodynamics, saving a significant amount of watts. In addition, the R5 is extremely stiff, making it ideal for sprints where the bike is pushed to the…

  • Aivee SR2 hubs are CNC machined from anodised aluminium and have cleverly angled flanges to optimise spoke tension to compensate for 11 speed road cassettes moving the drive side flange closer to the centre of the hub. Strada notice the benefit with improved drive side spoke tensions resulting in better wheel performance. 

  • The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…

  • ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…

  • Plus bikes are really fun, however they are more fun and consequently fast when you have a wheelset that is both stiff, light, and highly durable. The ENVE M60 Plus is designed to provide an optimised rim solution for 2.8” to 3.0” Plus tyres so that your wide wheel platform can also feel light and…

  • ENVE M70 THIRTY HV : Enduro, Park & Big Mountain riding is what’s on the menu when it comes to ENVE’s 70 THIRTY HV rims. These build up a wheelset for the rider who considers climbing to be nothing more than a means to an aggressive, gravity-fuelled end. If you rarely have access to trails…

  • ENVE M90 TEN: The first and only UCI World Cup-winning downhill wheelset for the downhill racer or rider who has a no-holds barred approach to their equipment. Designed in collaboration with the Santa Cruz Syndicate team this rim is prepared for the highest level of abuse a rim can be subjected to. The M90 TEN…

  • We designed the Knight 27.5 Enduro to the one wheel to handle your park, enduro and all-mountain adventures. You want a wide wheel, light enough to let you charge up the climbs and tough enough to take all the rough stuff in style. This is a single rim price, please get in touch for a full build…

  • Knight 27.5 PLUS

    £550.00

    Super wide, super compliant, super tough. The Knight 27.5 Plus is designed from the ground up to roll fast and smooth across terrain where other wheels don’t dare tread. This is a single rim price, please get in touch for a full build quote with Hope Pro 4 or DT Swiss hubs hand built by…

  • Knight 29 Race

    £550.00

    When we conceived the 29 Race, we wanted one wheel to combine the design elements of road, trail and cyclocross, be fast enough for race day, and durable enough for every day. This is that wheel. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss…

  • Knight 29 Trail

    £550.00

    Wide, compliant and fast. What else do you need? Designed to be your all-mountain 29’er, the Knight 29 Trail is your race day wheel that you’ll want to ride every day. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss 350 and 240 and Chris…

  • The DT Swiss 180 carbon ceramic is the ultimate combination of lightweight and reliability. The 180 is perfect for the rider looking for the ultimate professional performance in their road disc hubs. With ceramic bearings and a carbon hub sleeve, DT Swiss combines these characteristics with the legendary Ratchet System to create a truly exceptional set of hubs…

  • The Maxxis Padrone is their lightest Tubeless Ready (TR) tyre to date (the 25c weighing in at 260g) and offers a slick tread (dual compound), great overall performance and an excellent road feel, which is thanks to Maxxis's tubeless technology. We are stocking the 25c currently. A tubeless set up kit is also available.

  • The durable, reliable and easily maintained ENO Freewheel from White Industries. It is a thing of simple engineering beauty and yet it is tough-as-boots and will outlast all the competition with a little maintenance. It threads on to most hubs and just keeps on rolling. We usually keep 16, 17 + 18T in stock and…

  • ENVE  quick releases for your road bike. Durable, high performance titanium quick release with easy adjustment and closer. A great way to shave weight without sacrificing performance. 58g a pair. Only available in 100/130mm road version. The lever is easy to grip in a hurry or with cold hands.

  • Hope Steel Rod quick releases. A tough design and reasonable weight for excellent durability and stiffness.

  • These Tune DC-14 Quick Releases are beautifully machined with carbon levers from Germany and weigh just 33 grams for a pair.

  • Shimano's SM-RT99 Ice Tech rotors providing consistent braking performance through energy control, using revolutionary stainless steel/alloy 3-layer sandwich construction that manages heat while riding. These fit all centre lock disc hubs, available in 140 + 160mm. 

  • Everything you need to set your clincher wheels up tubeless for the whole season. This kit includes 21mm tape for 2x wheels, 2x valves and 250ml of OKO Magic Milk sealant.

  • Strada Training wheels - perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. We hand build 32 hole, laced 3 cross training wheels for comfort and durability. Hand built with 23mm wide tubeless ready rims from DT Swiss and Miche Primato hubs they still…

  • A nice understated finishing touch for your bike. The Lightweight EDELHELFER is made using the same method as used for their spokes and weighs in at a mere 18 g. As you see, Lightweight think of every detail. Just like you.

  • We wanted to build a pair of sportive wheels which were light, responsive and all day comfortable. We are really happy with the result: 1472g a pair, 24 radial front and 28 hole 2 cross both sides rear built with black bladed Alpina spokes and black alloy nipples, Aivee SR2 hubs with either Shimano 10-11…

  • King Cage titanium 28g bottle cages are handcrafted in Durango, Colorado, to produce a bottle cage that looks great and works perfectly without marking your bottles. More stock due in soon. Call for details please.

  • Swissstop BXP is the latest compound and offers the best braking performance in all conditions for all types of bike fitted with alloy rims. Non sticky, with predictible linear feel provides improved modulation, power and braking in all conditions. Price is for FOUR loose pads in either Shimano / SRAM or Campagnolo fitting.

  • Swissstop Black Prince are the best option for carbon braking. Check with the rim supplier for compatibility. Price is for FOUR loose pads.

  • If you are upgrading your groupset to 11 speed you can upgrade your DT Swiss freehub too for 350 or 240 hubs in either road or disc configurations.

  • Dave got that terrible sinking feeling as he watched helplessly as the airport baggage handlers dropped his flimsy cardboard bike box onto the tarmac. On top of which it was now raining heavily - how long before it turned to pulp...? Get your bike there and back in one piece with Bike Box Alan! Please…

  • 12mm x 100 pieces Sapim Polyax Brass Spoke Nipples in Silver nickel finish.  Bagged as new for 14G/2mm spokes.

  • 100x Sapim Polyax alloy silver nipples 2 x 14mm, for 14G/2mm spokes.  7g per 20, bagged as new.

  • The DT Swiss 350 road hub is perfect for the rider looking for a high performance hub at a competitive price point. The DT Swiss 350 line offers the same manufacturing quality and design features found in its higher end counterpart, the DT Swiss 240s.

  • A light, well sealed cartridge bearing hub from DT Swiss in 10-11 speed Shimano / SRAM and 11 speed Campagnolo freehubs in road and disc options.

  • The DT Swiss 180 carbon ceramic is the ultimate combination of lightweight and reliability. The 180 is perfect for the rider looking for the ultimate professional performance in their hubs. With ceramic bearings and a carbon hub sleeve, DT Swiss combines these characteristics with the legendary Ratchet System to create a truly exceptional set of hubs for the…

  • Shimano 105 5800 hubs - great for budget builds, winter commuters and training wheels. 8,9.10, 11 speed ready in black with matching QRs supplied. Get the miles in now and feel the benefit when the sun shines. Sold as black 32 hole pair. 

  • Miche have been manufacturing hubs for many years - Italian engineering and quality, good looking and with sensible prices. These work well for big riders, big mileage monsters and ugly conditions. Miche Primato Syntesi road hubs are made in Italy with a forged aluminium hub body and AL7075-T6 freehub. 12mm steel axles and 6001/6901 sealed…

  • Novatec Superlight hubs - good value and light hubs from Taiwan with Shimano 10-11 or Campagnolo freehubs.

  • Aivee SR5 road hubs are CNC's in France and our favourites here at Strada. The clever flange placement allows even spoke tensions making a good light strong wheel.

  • Shimano Dura-Ace 9000 hubs are precision engineered for ultimate performance and durability. Fitted with a titanium freehub, 10 or 11 speed ready and gorgeous closed cam QRs too! Available in 24 - 36 hole in black.

  • The Chris King R45 road hubs are some of the most highly sought after components in the bicycle industry being both engineering masterpieces and examples of meticulous craftsmanship. Deep rich anodised colours, an industry best 5 year warranty, that distinctive noise - simply the best available! Now available in a 6 bolt disc option too.…

  • Here at Strada we have the right tools, parts and experience for a Chris King R45 hub service. These hubs need servicing to keep them in good condition and we strip, clean and reassemble them to give you 1000s of kilometres of smooth riding whatever the weather. ++Note: you are purchasing a hub service for…

  • Weight weenies rejoice! Extralite Cyber Rear SL and Cyber Front SL hubs are 182g the pair. For long days in the hills these cannot be beaten for keeping the weight off your bike. High quality design and manufacturing from Sergio at Extralite have produced this latest set of hubs for the rider looking for the…

  • Tune hubs are beautifully machined from 7075 T6 grain orientated heat-treated Aluminium. They are perfectly engineered and seriously lightweight. Available in 10 good strong anodised colours and wide range of drillings available. Matching DC14 quick releases can also be supplied. 10-11 speed Shimano / SRAM and 11 speed Campagnolo freehubs and usual drill combinations.

  • Ridea Track hubs are manufactured from 6061 alloy which has superior strength to weight ratio, rolling on RS steel bearings and with weight of 160g / 210g  making these the ultimate lightweight performance track hubs. Available in black and silver.