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  • Available in 650b this is the perfect all terrain answer for riders and racers boasting a 25mm internal width and reinforced hookless rim profile The Gravel Ultra Plus offer’s durability without sacrificing weight and meets the demands for wider tyre profiles with a minimum of 35mm and a maximum of 55mm tyre. These wheels are…

  • The all new Strada Gravel Ultra Plus. Available in 700c and 650b this is the perfect all terrain answer for riders and racers boasting a 24.5mm internal width and reinforced hookless rim profile.  The Gravel Ultra Plus offer’s durability without sacrificing weight and meets the demands for wider tyre profiles with a minimum of 30mm…

  • The Strada Ultra TT Disc is the fastest rear wheel in our lineup. Pushing the boundries of aerodynamics and design. This is the ultimate TT race day wheel! This wheel is priced as standard with DT Swiss 240 internals, a lifetime rim warranty, and free delivery in the UK ONLY. For internal upgrades, please configure…

  • The Strada Ultra TT Disc (r.b) is the fastest rear wheel in our lineup. Pushing the boundries of aerodynamics and design. This is the ultimate TT race day wheel! This wheel is priced as standard with DT Swiss 240 internals, a lifetime rim warranty, and free delivery in the UK ONLY. For internal upgrades, please…

  • The Strada PAD 55/60 Raw Gloss Edition is our cutting-edge aerodynamic wheelset, perfectly balancing low rotational weight and aerodynamics. It is designed for speed but bred for racing. These wheels are priced as standard with DT Swiss 240 C-lock hubs, Alpina F1 hyperlight / sprints spokes, a lifetime rim warranty, and free delivery in the…

  • Perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. Durable and comfortable, perfect for winter rides. Buildkits in stock with black or silver Alpina race spokes. See Below for more info.

  • As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for you.

  • The Strada PAD 55 Ultra is our flagship all-round aero-dynamic wheel-set. Further pushing the aero boundaries. Designed for speed but bred for racing. These wheels are priced as standard with Hope PRO5 or the DT Swiss 350 C-lock hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub…

  • The ENVE SES 2.3 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SES 2.3 wheel configurator drop down menu to build your wheelset. These are priced as standard with DT Swiss 350 C-lock Hubs, ENVE SES rims, Alpina F1 sprint spokes,  Lifetime rim warranty…

  • As an extension of our in house signature series we are proud to offer the Gravel Alloy Plus 650b wheel set. If you are looking for an all-round wheel upgrade for your gravel bike, backed up with great long term durability then this is the wheel set for you. These wheels are priced as standard…

  • The Strada PAD 35 Ultra Berd Edition supports exceptional performance in the mountains whilst delivering a stable platform to conquer the most undulating terrain. These wheels are built on to the Extralight hubs using the amazing Berd Spokes. Spoke colour choice is simply Black or White. Please remember to select your colour specification and your…

  • The Strada PAD 45 Ultra supports exceptional performance in the mountains whilst delivering a stable platform to conquer the most undulating terrain. These wheels are priced as standard with DT Swiss 350 C-lock hubs. Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub upgrades, please configure your wheelset…

  • SES 3.4 Versatile, aero, light, and fast. The SES 3.4 has been a staple in the SES wheel family, and the newest iteration takes the best features of the previous generation SES 3.4 and 3.4 AR to make the ultimate modern road wheelset. There’s simply nothing more versatile than the  new SES 3.4. Furthermore, the…

  • As an extension of our in house signature series we are proud to offer the Gravel Alloy Plus 700c wheel set. If you are looking for an all-round wheel upgrade for your gravel bike, backed up with great long term durability then this is the wheel set for you. These wheels are priced as standard…

  • The Strada Performance Aero Disc 35mm developed to dominate any mountainous terrain whilst maintaining comfort and stability for every day use in all conditions. These wheels are priced as standard with Hope Pro5 Centre Lock or the DT Swiss 350 C-lock Hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. See below for more information. Also, you can upgrade to our Deluxe version with Hope RS4 hubs  here. Build Kits in Stock.

  • When speed across most any terrain is priority number one, look no further than the SES 4.5. Originally designed for the cobbles and crosswinds of Paris-Roubaix to provide an aero benefit with high volume tires, the SES 4.5 was the first of its kind and is now re-designed to deliver more speed in a lighter…

  • Striking the ultimate balance between weight savings, stability, aerodynamics, and rolling efficiency, the SES 6.7 defines Real-World Fast and raises the bar for modern aero wheel performance. Grams of rim, versus grams of drag, make the SES 6.7 the outright fastest wheel on the road. More rim details down below. Use the ENVE SES 6.7 wheel…

  • The Strada PAR 30 Ultra is our flagship ultralightweight rim brake wheelset, pushing the boundaries in lightweight and responsiveness. Built in-house, at home in the hills, the 30 Ultra allows riders to breed new life into their beloved rim brake bike. These wheels are priced as standard with Extralite Cyber Hubs, Alpina F1 Hyperlight spokes,…

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada. If you are 100kg+ or are looking for the strongest wheels around then you have found them. Built as stock now on Hope RS4 hubs! See below for more information.

  • In Stock ready to ride - If you are 100kg - 150kg or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The Strada PAR 55 Ultra is our flagship all-round aero-dynamic rim brake wheel-set. Further pushing the aero boundaries. Designed for speed but bred for racing. These wheels are priced as standard with DT Swiss 350 Road hubs. Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub upgrades, please…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • The Strada Performance Aero Rim Brake 35 Ultra was developed to dominate any mountainous terrain whilst maintaining comfort and stability for everyday use in all conditions. These wheels are priced as standard with DT Swiss 350 Road hubs, Alpina F1 sprint spokes, a lifetime rim warranty, and free delivery in theUK ONLY. For hub upgrades,…

  • If you are 100kg+ or are looking for the strongest road disc wheels around, then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job, we have a pair of wheels built to withstand the heavier rider or fully loaded tourer. Using Hope’s Bombproof…

  • If you are 100kg – 150kg or are looking for the strongest gravel disc wheels around, then you have found them. So, if you break spokes or are concerned that your factory wheelset is not up to the job, we have the perfect solution! The Big Fella Gravel Disc wheelset is built to withstand the…

  • Up your game this season with a pair of our Strada 38mm deep U shaped cyclocross disc wheels. Built with high quality Miche hubs and our F1 bladed spokes and locking nipples. 1340g a pair. Available in QR or thru axle options with 10-11 speed Shimano HG/ SRAM XD/R and Campag 10-13sp (Ekar) freehub. Enjoy…

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts as standard with the New Hope Pro5 or DT Swiss 350…

  • All our FR 541 wheel sets come standard with 32 holes laced to the sturdy and brilliant New Hope Pro 5 hubs. However, these are upgradeable for an extra cost. We offer many other configuration options, such as Chris King Iso and Dt Swiss 350 C-Lock or Boost. Please take advantage of the Wheel Configurator…

  • The PAD 55 Track Ultra wheelset shares technology from our road Performance Aero Disc range, for ultimate performance at the track and the velodrome. These wheels are priced on our Strada Track hub. They have Alpina F1 sprint spokes, a lifetime rim warranty, and free delivery in the UK ONLY. Please configure your wheelset via…

  • The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…

  • ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…

  • Plus bikes are really fun, however they are more fun and consequently fast when you have a wheelset that is both stiff, light, and highly durable. The ENVE M60 Plus is designed to provide an optimised rim solution for 2.8” to 3.0” Plus tyres so that your wide wheel platform can also feel light and…

  • ENVE M90 TEN: The first and only UCI World Cup-winning downhill wheelset for the downhill racer or rider who has a no-holds barred approach to their equipment. Designed in collaboration with the Santa Cruz Syndicate team this rim is prepared for the highest level of abuse a rim can be subjected to. The M90 TEN…

  • Improve your traction and results with a pair of tubular wheels this season.  The Major Tom is the cyclocross rim from Velocity. Tubular. Wide. Fast. Our wheel build brings together everything you have been looking for in your next cyclocross wheelset. Shimano and XD drives, QR or Thru axle end caps available. Good value and in stock ready…

  • Bike Box Hire rental from Strada. Protect your bike when travelling abroad with the bike box Alan. It is available for hire for the weekend, week, or longer. Get your bike there and back in one piece with a Bike Box Alan. Pricing is from £30- £80. Please check availability on 01903 214956 or click…

  • The Alpina F1 is our own spec bladed spoke made in Italy. The F1 handles torque well, has just the right amount of flex and is competitively priced compared to Sapim CX Rays and CX Sprints. For this reason we use it in 90% of our wheel builds.

  • Here at Strada we have the right tools, parts and experience for a Chris King hub service. These hubs need servicing to keep them in good condition and we strip, clean and reassemble them to give you 1000s of kilometres of smooth riding whatever the weather. ++Note: you are purchasing a hub service for a…

  • The new Stans Arch MK4 is ready to own every trail. WideRight optimised for maximum stability with 2.2" to 2.5" tyres, Stans expanded the internal width out to 28mm while keeping the rim incredibly light. The 27.5" Arch MK4 weighs only 451g. Hand built here in Sussex with a variety of quality hubs from Hope,…

  • The Crest MK4 combines the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design. Roll faster with more comfort and more security on your next Gravel or XC ride with the Crest MK4 rim. Hand built here in Sussex with a variety of quality hubs from Hope, DT Swiss…

  • Ramp up your progression and make every ride even better with the confidence of the New Crest Flow MK4 rims. Combing the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design that rolls with the feeling of control, strength and durability. Hand built here in Sussex with a variety…

  • The SONdelux is the first hub dynamo generator specially designed to match with the requirements of modern LED headlights. Available for rim brake and centrelock configurations for disc brake use too in black Only.

  • Backstreet HERO | Singlespeed riders on the daily ride will love these handbuilt wheels. Competitive price, quality components and a comfy ride guaranteed, beard optional. Miche hubs, DT Swiss R460 23mm wide rims and black bladed spokes. Hand built in Sussex by riders.

  • ENVE  quick releases for your road bike. Durable, high performance titanium quick release with easy adjustment and closer. A great way to shave weight without sacrificing performance. 58g a pair. Only available in 100/130mm road version. The lever is easy to grip in a hurry or with cold hands.

  • The Rohloff SPEEDHUB 500/14 has been developed for both pros and performance oriented cyclists who can appreciate it because of its reliability, perfect single gear ratios, wide range of gears, low maintenance and easy operation. Perfect for adventure cyclists, the Speedhub will give perfect ratios and faultless service wherever you ride. Note - this is…