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  • The Alpina F1 is our own spec bladed spoke made in Italy. It is used in 90% of our wheel builds. The F1 handles torque well, has just the right amount of flex and is competitively priced compared to Sapim CX Rays and CX Sprints.

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts with DT Swiss 350 + 240 and Hope Pro4 hubs and…

  • The DT Swiss XR 361 rim is suitable for disc brake cross-country, marathon, gravel or cyclocross use where the rider is looking for the lightest, most durable wheel possible.

  • We have a limited stock of these fantastic high specification tubeless ready EDCO Optima Albula 38mm carbon wheels (1645 g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • We have a limited stock of these fantastic top specification tubeless ready EDCO Pillon 35mm carbon wheels (1530g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • The all new EDCO Tracksport Fluela was developed and tested on the gruelling European 6-day circuit. One gear, no brakes: track racing is arguably the purest expression of bicycle competition. Hand built by Strada in Sussex with RIDEA track hubs and Sapim CX Ray black bladed spokes. The ultimate wheelset for track racing.

  • OUTSTANDING ALLROUNDER | the Scope R4 is the wheel that can do it all. It’s light enough for rolling roads while the 45 mm deep rims provide speed over the ground with a profile insensitive to crosswinds.  This is the wheel with which you can ride a sportive, race all season and power through on…

  • Stans Crest CB7 | If your carbon rim is too stiff, you’re losing speed and risking tyre pinch flats. The Crest CB7 rim with RiACT absorbs radial vibrations and damps impacts. The Crest CB7’s new layup and rim shape allows for 10mm of radial compliance to absorb larger impacts. The new rim also matches the…

  • The new Scope O2 multi purpose rim is a hookless tubeless carbon rim designed for cyclocross, gravel and XC MTB rim use with a 25 mm internal and 31 mm external width. It is the first AAA Schwalbe approved for tubeless tyre compatibility. The O2 is shallow (23mm) for vertical give and is light weighing…

  • The Scope R3 is a real lightweight. Because of its low weight, the R3 accelerates quickly and is perfect for the mountains. Extensive engineering and the use of high quality materials ensure that the R3 is not only light but also durable. The wide low profile rim of the R3 even provides comfort on cobblestones.…

  • AERO SPECIALIST | The main objective of the Scope R5 is to build up and maintain high speed. The 26 mm width and 55 mm high rim provides excellent aerodynamics, saving a significant amount of watts. In addition, the R5 is extremely stiff, making it ideal for sprints where the bike is pushed to the…

  • Aivee SR2 hubs are CNC machined from anodised aluminium and have cleverly angled flanges to optimise spoke tension to compensate for 11 speed road cassettes moving the drive side flange closer to the centre of the hub. Strada notice the benefit with improved drive side spoke tensions resulting in better wheel performance. 

  • The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…

  • ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…

  • Plus bikes are really fun, however they are more fun and consequently fast when you have a wheelset that is both stiff, light, and highly durable. The ENVE M60 Plus is designed to provide an optimised rim solution for 2.8” to 3.0” Plus tyres so that your wide wheel platform can also feel light and…

  • ENVE M70 THIRTY HV : Enduro, Park & Big Mountain riding is what’s on the menu when it comes to ENVE’s 70 THIRTY HV rims. These build up a wheelset for the rider who considers climbing to be nothing more than a means to an aggressive, gravity-fuelled end. If you rarely have access to trails…

  • ENVE M90 TEN: The first and only UCI World Cup-winning downhill wheelset for the downhill racer or rider who has a no-holds barred approach to their equipment. Designed in collaboration with the Santa Cruz Syndicate team this rim is prepared for the highest level of abuse a rim can be subjected to. The M90 TEN…

  • The ENVE Mountain Stem is a perfect companion to our M-Series wheels and components. Featuring a choice blend of damping, stiffness, strength and weight, the ENVE Mountain Stem drives the desire to go further and faster.

  • We designed the Knight 27.5 Enduro to the one wheel to handle your park, enduro and all-mountain adventures. You want a wide wheel, light enough to let you charge up the climbs and tough enough to take all the rough stuff in style. This is a single rim price, please get in touch for a full build…

  • Knight 27.5 PLUS

    £550.00

    Super wide, super compliant, super tough. The Knight 27.5 Plus is designed from the ground up to roll fast and smooth across terrain where other wheels don’t dare tread. This is a single rim price, please get in touch for a full build quote with Hope Pro 4 or DT Swiss hubs hand built by…

  • Knight 29 Race

    £550.00

    When we conceived the 29 Race, we wanted one wheel to combine the design elements of road, trail and cyclocross, be fast enough for race day, and durable enough for every day. This is that wheel. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss…

  • Knight 29 Trail

    £550.00

    Wide, compliant and fast. What else do you need? Designed to be your all-mountain 29’er, the Knight 29 Trail is your race day wheel that you’ll want to ride every day. Note: this is a single rim price, we hand build with quality hubs like the Hope Pro4, DT Swiss 350 and 240 and Chris…

  • The DT Swiss 180 carbon ceramic is the ultimate combination of lightweight and reliability. The 180 is perfect for the rider looking for the ultimate professional performance in their road disc hubs. With ceramic bearings and a carbon hub sleeve, DT Swiss combines these characteristics with the legendary Ratchet System to create a truly exceptional set of hubs…

  • The Maxxis Padrone is their lightest Tubeless Ready (TR) tyre to date (the 25c weighing in at 260g) and offers a slick tread (dual compound), great overall performance and an excellent road feel, which is thanks to Maxxis's tubeless technology. We are stocking the 25c currently. A tubeless set up kit is also available.

  • The durable, reliable and easily maintained ENO Freewheel from White Industries. It is a thing of simple engineering beauty and yet it is tough-as-boots and will outlast all the competition with a little maintenance. It threads on to most hubs and just keeps on rolling. We usually keep 16, 17 + 18T in stock and…

  • ENVE  quick releases for your road bike. Durable, high performance titanium quick release with easy adjustment and closer. A great way to shave weight without sacrificing performance. 58g a pair. Only available in 100/130mm road version. The lever is easy to grip in a hurry or with cold hands.