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  • If you are 100kg+ or are looking for the strongest road disc wheels around, then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job, we have a pair of wheels built to withstand the heavier rider or fully loaded tourer. Using Hope’s Bombproof…

  • If you are 100kg – 150kg or are looking for the strongest gravel disc wheels around, then you have found them. So, if you break spokes or are concerned that your factory wheelset is not up to the job, we have the perfect solution! The Big Fella Gravel Disc wheelset is built to withstand the…

  • Up your game this season with a pair of our Strada 38mm deep U shaped cyclocross disc wheels. Built with high quality Miche hubs and our F1 bladed spokes and locking nipples. 1340g a pair. Available in QR or thru axle options with 10-11 speed Shimano HG/ SRAM XD/R and Campag 10-13sp (Ekar) freehub. Enjoy…

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts as standard with the New Hope Pro5 or DT Swiss 350…

  • All our FR 541 wheel sets come standard with 32 holes laced to the sturdy and brilliant New Hope Pro 5 hubs. However, these are upgradeable for an extra cost. We offer many other configuration options, such as Chris King Iso and Dt Swiss 350 C-Lock or Boost. Please take advantage of the Wheel Configurator…

  • The PAD 55 Track Ultra wheelset shares technology from our road Performance Aero Disc range, for ultimate performance at the track and the velodrome. These wheels are priced on our Strada Track hub. They have Alpina F1 sprint spokes, a lifetime rim warranty, and free delivery in the UK ONLY. Please configure your wheelset via…

  • Improve your traction and results with a pair of tubular wheels this season.  The Major Tom is the cyclocross rim from Velocity. Tubular. Wide. Fast. Our wheel build brings together everything you have been looking for in your next cyclocross wheelset. Shimano and XD drives, QR or Thru axle end caps available. Good value and in stock ready…

  • Bike Box Hire rental from Strada. Protect your bike when travelling abroad with the bike box Alan. It is available for hire for the weekend, week, or longer. Get your bike there and back in one piece with a Bike Box Alan. Pricing is from £30- £80. Please check availability on 01903 214956 or click…

  • The Alpina F1 is our own spec bladed spoke made in Italy. The F1 handles torque well, has just the right amount of flex and is competitively priced compared to Sapim CX Rays and CX Sprints. For this reason we use it in 90% of our wheel builds.

  • Here at Strada we have the right tools, parts and experience for a Chris King hub service. These hubs need servicing to keep them in good condition and we strip, clean and reassemble them to give you 1000s of kilometres of smooth riding whatever the weather. ++Note: you are purchasing a hub service for a…

  • The new Stans Arch MK4 is ready to own every trail. WideRight optimised for maximum stability with 2.2" to 2.5" tyres, Stans expanded the internal width out to 28mm while keeping the rim incredibly light. The 27.5" Arch MK4 weighs only 451g. Hand built here in Sussex with a variety of quality hubs from Hope,…

  • The Crest MK4 combines the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design. Roll faster with more comfort and more security on your next Gravel or XC ride with the Crest MK4 rim. Hand built here in Sussex with a variety of quality hubs from Hope, DT Swiss…

  • Ramp up your progression and make every ride even better with the confidence of the New Crest Flow MK4 rims. Combing the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design that rolls with the feeling of control, strength and durability. Hand built here in Sussex with a variety…

  • The SONdelux is the first hub dynamo generator specially designed to match with the requirements of modern LED headlights. Available for rim brake and centrelock configurations for disc brake use too in black Only.

  • Backstreet HERO | Singlespeed riders on the daily ride will love these handbuilt wheels. Competitive price, quality components and a comfy ride guaranteed, beard optional. Miche hubs, DT Swiss R460 23mm wide rims and black bladed spokes. Hand built in Sussex by riders.

  • ENVE  quick releases for your road bike. Durable, high performance titanium quick release with easy adjustment and closer. A great way to shave weight without sacrificing performance. 58g a pair. Only available in 100/130mm road version. The lever is easy to grip in a hurry or with cold hands.

  • The Rohloff SPEEDHUB 500/14 has been developed for both pros and performance oriented cyclists who can appreciate it because of its reliability, perfect single gear ratios, wide range of gears, low maintenance and easy operation. Perfect for adventure cyclists, the Speedhub will give perfect ratios and faultless service wherever you ride. Note - this is…