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  • PowerTap GS: with the expertise of power measurement which can only come with 15 years of experience, PowerTap looked to DT Swiss and their renowned reputation for quality and performance to join efforts in creating the PowerTap GS.

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The DT Swiss 350 road hub is perfect for the rider looking for a high performance hub at a competitive price point. The DT Swiss 350 line offers the same manufacturing quality and design features found in its higher end counterpart, the DT Swiss 240s.

  • Non stop pedalling in a fixed crit race is a tough challenge - here are a pair of durable yet light fixed specific wheels hand built by Strada to take you the finish line every time.  1550g, hand built with 25mm wide rims and light high flange hubs. £495 a pair. If you want 50mm…

  • Weight weenies rejoice! Extralite Cyber Rear SL and Cyber Front SL hubs are 182g the pair. For long days in the hills these cannot be beaten for keeping the weight off your bike. High quality design and manufacturing from Sergio at Extralite have produced this latest set of hubs for the rider looking for the…

  • The OPWS system consists of 17-tooth alloy pulley wheels fitted with low friction CeramicSpeed Bearings and a lightweight cage made from a polyamide and carbon fibre finish. The OSPW system reduces friction in the pulleys by 60 % and for your optimised performance, your watts savings start at 2.4 watts. Available in black or red…

  • If you ride a 2015 onwards Specialized Crux, Diverge or Roubaix and have struggled to find a pair of SCS wheels to meet your requirements outside of the Roval selection we have good news for you - with the release of the Hope SCS hub we can hand build a pair of wheels to meet…

  • The track is a very unforgiving place. It doesn’t give the cyclist – or us – any quarter. Lightweight can give the edge for victory or a PB.

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • The Pacenti SL23 road rim is perfect for a lightweight wheelset. It has a 23mm wide tubeless ready design, welded join with CNC machined sidewalls and is made from 6061-T6 aluminum. The SL23 will change the tyre profile to a U for increased comfort and making it ideal for sportives, big days out in the Alps,…

  • The Strada Road Disc Clubman is a versatile multi terrain disc brake wheelset for those cyclists wanting a wheel to do a bit of everything. The perfect first Road Disc, CX or Gravel upgrade. Featuring the DT Swiss R460DB 23mm wide rim and the trusted Novatec 771 + 772 Shimano / SRAM 10-11 speed ready 6…

  • The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Now with our own video review - scroll down…