In stock ready to ride

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  • We have a limited stock of these fantastic high specification tubeless ready EDCO Optima Albula 38mm carbon wheels (1645 g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • We have a limited stock of these fantastic top specification tubeless ready EDCO Pillon 35mm carbon wheels (1530g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • Training wheels - perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. We hand build 32 hole, laced 3 cross training wheels for comfort and durability. Hand built with 23mm wide tubeless ready rims from DT Swiss and Miche Primato hubs they still look…

  • We wanted to build a pair of sportive wheels which were light, responsive and all day comfortable. We are really happy with the result: 1472g a pair, 24 radial front and 28 hole 2 cross both sides rear built with black bladed Alpina spokes and black alloy nipples, Aivee SR2 hubs with either Shimano 10-11…

  • The Stans Crest MK III rim is a great choice for tubeless cyclocross racing. At under 1480g the pair, it has the strength and stiffness usually found in much heavier rims and we hand build them with Novatec 11 speed disc hubs as standard or with upgrades to Hope RS4 or DT Swiss 350. There…

  • Improve your traction and results with a pair of tubular wheels this season.  The Major Tom is the cyclocross rim from Velocity. Tubular. Wide. Fast. Our wheel build brings together everything you have been looking for in your next cyclocross wheelset. Shimano and XD drives, QR or Thru axle end caps available. Good value and in stock ready…

  • The Strada Road Disc Clubman (Tubeless Compatible) is a versatile multi terrain disc brake wheelset for those cyclists wanting a wheel to do a bit of everything. The perfect first Road Disc, CX or Gravel upgrade. Featuring the DT Swiss R470DB 24mm wide rim and the trusted Novatec 771 + 772 Shimano / SRAM 10-11 speed…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to handle the heavier rider. Hand built here in our workshop in Sussex,…

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada with DT Swiss 350 hubs, tubeless ready RR511 rims and black bladed spokes. If you are 100kg+ or are looking for the strongest wheels around then you have found them. We use a high quality rim and hub and lace…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • If you ride a 2015 onwards Specialized Crux, Diverge or Roubaix and have struggled to find a pair of SCS wheels to meet your requirements outside of the Roval selection we have good news for you - with the release of the Hope SCS hub we can hand build a pair of wheels to meet…

  • A pair of do it all tubeless ready 650B wheels perfect for All Road Adventure riders. Easton ARC 24 tubeless rims, DT Swiss 350 hubs and black bladed spokes. 1620g the pair. Rim decals removed before shipping leaving a classy matt black rim finish. Hand built in Sussex. 

  • The Mavic Open Pro is a classic road rim which has been revised for 2017. The Open Pro builds into a light and strong wheel for 3 season use. We hand build to order with a variety of quality hubs with black bladed spokes and black alloy nipples. ++Update - the new 2017 Mavic Open…