Road

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  • Wheels in StockHandbuilt

    Big Fella' Deluxe Disc. Available in Shimano/Sram 11 speed and Campagnolo 10, 11 and 12 speed.

  • We have a limited stock of these fantastic high specification tubeless ready EDCO Optima Albula 38mm carbon wheels (1645 g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • We have a limited stock of these fantastic top specification tubeless ready EDCO Pillon 35mm carbon wheels (1530g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • AERO SPECIALIST | The main objective of the Scope R5 is to build up and maintain high speed. The 26 mm width and 55 mm high rim provides excellent aerodynamics, saving a significant amount of watts. In addition, the R5 is extremely stiff, making it ideal for sprints where the bike is pushed to the…

  • Everything you need to set your clincher wheels up tubeless for the whole season. This kit includes 21mm tape for 2x wheels, 2x valves and 250ml of OKO Magic Milk sealant.

  • Training wheels - perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. We hand build 32 hole, laced 3 cross training wheels for comfort and durability. Hand built with 23mm wide tubeless ready rims from DT Swiss and Miche Primato hubs they still look…

  • Great wheels hand built at a competitive price point. These are a good first upgrade wheelset for your sportive bike. We use the tubeless ready 23mm wide DT Swiss R460 rim and the robust Miche Primato hub combined with black bladed spokes and black brass nipples for a performance orientated wheelset which weighs 1705 grams.…

  • A nice understated finishing touch for your bike. The Lightweight EDELHELFER is made using the same method as used for their spokes and weighs in at a mere 18 g. As you see, Lightweight think of every detail. Just like you.

  • We wanted to build a pair of sportive wheels which were light, responsive and all day comfortable. We are really happy with the result: 1472g a pair, 24 radial front and 28 hole 2 cross both sides rear built with black bladed Alpina spokes and black alloy nipples, Aivee SR2 hubs with either Shimano 10-11…

  • The ENVE Smart 2.2 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SMART road wheel configurator to build your ENVE 2.2 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE SES rims, black CX Ray spokes, 4x brake…

  • Lightweight Urgestalt

    From: £4,100.00

    As befitting the company name, the frame is 790g in a 55, building into a frameset that weighs 1340g, including fork, headset, seat post, clamp, and embedded aluminum chain plate in the right chain stay. Since they know noodles don't handle well and rigidity is the key to efficiency, this bike is stiff. The steerer…

  • The Hope RS4 Centre Lock is the new (autumn 2016) hub we've been waiting for. Hope have listened to rider and dealer feedback and the RS4 is now quieter than the previous generations by swapping to a 2 pawl ratchet with 44 teeth and 8.2 degree engagement. Your Shimano IceTech rotors will fit straight on…

  • The Strada Road Disc Clubman (Tubeless Compatible) is a versatile multi terrain disc brake wheelset for those cyclists wanting a wheel to do a bit of everything. The perfect first Road Disc, CX or Gravel upgrade. Featuring the DT Swiss R470DB 24mm wide rim and the trusted Novatec 771 + 772 Shimano / SRAM 10-11 speed…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to handle the heavier rider. Hand built here in our workshop in Sussex,…

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada with DT Swiss 350 hubs, tubeless ready RR511 rims and black bladed spokes. If you are 100kg+ or are looking for the strongest wheels around then you have found them. We use a high quality rim and hub and lace…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • If you ride a 2015 onwards Specialized Crux, Diverge or Roubaix and have struggled to find a pair of SCS wheels to meet your requirements outside of the Roval selection we have good news for you - with the release of the Hope SCS hub we can hand build a pair of wheels to meet…

  • A pair of do it all tubeless ready 650B wheels perfect for All Road Adventure riders. Easton ARC 24 tubeless rims, DT Swiss 350 hubs and black bladed spokes. 1620g the pair. Rim decals removed before shipping leaving a classy matt black rim finish. Hand built in Sussex. 

  • The Smart ENVE System 3.4 Gen 2 Tubeless ready are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Use the ENVE SMART road wheel configurator to build your ENVE 3.4 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE…

  • ENVE 3.4 disc road wheelsENVE 3.4 GEN II DISC | TUBELESS READY ALL ROUNDERSWheels in StockHandbuilt

    The Smart ENVE System 3.4 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • ++28 hole only stock clearance++ The Grail is a versatile multi terrain disc brake option for those cyclists wanting a wheel to do a bit of everything. With a weight of 460g it is designed to withstand higher tyre pressures (+40psi) and we find it builds up nicely and has a good join.

  • The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Now with our own video review - scroll down…

  • The SES 4.5 AR Disc is an uncompromising aero wheel designed specifically for disc brake equipped bikes and 30mm tyres. These would work well with DT Swiss 240 or Chris King R45 road disc hubs. Hand built to order by Strada. Note – this is a rim only price, please call Strada on 01903 214956 or use the contact…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The Smart ENVE System 5.6 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • Backstreet HERO | Singlespeed riders on the daily ride will love these handbuilt wheels. Competitive price, quality components and a comfy ride guaranteed, beard optional. Miche hubs, DT Swiss R460 23mm wide rims and black bladed spokes. Hand built in Sussex by riders.