Category: News

Drifiting at the British National Gravel Champs

Some words from Darren(The Boss) This year, we’ve been lucky enough to work with long time professional cyclists Ben Thomas. Ben has ridden at the highest of levels of Mountain Bike Marathon and short course distance. He’s picked up multiple National titles at elite level and reached a top 10 at World Championships. This season […]

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Our Strada Gravel Ultra Plus Wheels Showcased

We are so proud here at Strada to have our Gravel Ultra plus wheelset featured by our lovely friends at Reilly on their brand new totally gorgeous Reflex titanium gravel bike!! Check out the youtube video below.

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COVID-19 Update

As if 2020 hasn’t been challenging enough due to Covid-19. Here are now in 2021 facing another period of Lockdown over the months of January and February. We feel very fortunate that we are permitted to stay open throughout this current Lockdown period and are wishing all our fellow local businesses all the very best […]

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All Season Disc by Strada

All Season Disc by Strada

Introducing our new All Season Disc for 2020. As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for you. 100% hand laced […]

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SaddleBack House show

SaddleBack House show

The team from Strada had a great day at the SaddleBack House trade show.We enjoyed presentations from Enve, Chris King, 3T, Stages, Sidi, Castelli and more!

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Chris King Matte Punch | pink is back!

Chris King Matte Punch | pink is back!

Good news for Chris King aficionados, pink is back! Chris King have released details of a new permanent addition to their colour choices – matt pink. Contact Strada for a pair of new wheels with Matte Punch pink hubs today.    

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DT Swiss MTB RIMS | Our Three MTB Hero Rims from DT Swiss

DT Swiss MTB RIMS | Our Three MTB Hero Rims from DT Swiss

DT Swiss MTB Rims Here at Strada Handbuilt Wheels we’re big fans of DT Swiss products for road and MTB, we’ve been using their components for many years and have been continuously impressed with the level of craftsmanship, resilience & ease of maintenance that the Swiss brand regularly brings to the wheel builder and rider. […]

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BOOST Wheels | why this new hub spec does matter

BOOST Wheels | why this new hub spec does matter

Boost Wheels  It’s rare that the bike industry sits still for long when it comes to the pursuit of performance gains as mountain bikers want to ride longer, farther, and faster. Boost wheels are a perfect example. Boost spec is front hub width at 110 x 15 and rear hub spacing 148 x 12 that […]

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Lightweight Wegweiser | UK Launch

The first Lightweight Wegweiser disc wheels have arrived in the UK.  The new rim profile is manufactured using a revolutionary automated process with a 36mm deep and 24mm width rim section, plus the same pentagon hub and spoke configuration as the Meilenstein Disc wheel. The RRP for the Lightweight Wegweiser is £3,399. Key facts: 1495g […]

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2017 Mavic Open Pro Exalith | the classic is peut être (maybe) back!

2017 Mavic Open Pro Exalith | the classic is peut être (maybe) back!

Headlines – I was excited to see Mavic release details of the new 2017 Mavic Open Pro and images of prototype Open Pro Exalith rims which are 4mm wider (19mm internal), tubeless ready, with low spoke counts and available in disc and rim brake also (MAYBE) with Exalith brake surface for increased braking performance in […]

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ENVE 3.4 TL (tubeless ready V2) released

ENVE 3.4 TL (tubeless ready V2) released

ENVE 3.4 TL (tubeless ready V2) announced Strada says: one of our biggest sellers has seen a complete re-design for 2017. The ENVE 3.4 TL is now optimised for 25c tyres with a wider rim and less difference in depth from front to rear. Now tubeless ready in rim and disc formats plus a tubular […]

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Cannondale Ai (Asymmetric Integration) rear wheel alignment

Cannondale Ai (Asymmetric Integration) rear wheel alignment

Cannondale AI. I was looking at the new Cannondale SuperX range of cyclocross bikes and noticed the 2017 Super X were specified with Ai. Reading on I discovered Ai stood for Asymmetric Integration and meant the rear wheel had to be dished 6mm. Along with the 12mm thru axles front and rear this was big […]

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Zipp 454 | what, marginal gains from whale flippers?!

Zipp 454 | what, marginal gains from whale flippers?!

I was intrigued to see the new Zipp 454 wheel set at the Rouleur Classic recently. I have admiration for Zipp pushing on with significant investment in R+D and the long time scale necessary to find marginal gains in a mature R+D sector such as wheel rim profiles. The key claim made for the Zipp […]

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Pacenti Forza road rims announced

Pacenti have announced the third generation of their road rims now called Pacenti Forza. The SL23 has had some issues with a narrow brake track and tinking rim joins so I hope the new Pacenti Forza profile and move to a new manufacturer will resolve this and move the rims on to a new level. […]

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ENVE M Series PLUS rims released

ENVE M Series PLUS rims released

ENVE Expands M Series, Now Shipping M60 Plus  June 30, 2016 – Ogden, Utah, USA ENVE is pleased to announce that their latest M Series wheel, the ENVE M60 Forty Plus (M60 Plus) is now shipping. The naming nomenclature of the M Series wheel line indicates a descent to climb preference ratio that riders can identify with to […]

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