MUST HAVE OF THIS SUMMER

Hand Built Wheels

Hand Built Wheels, pre-assembled and ready to go! 100’s of configurations, order today and we’ll deliver to you in 3 working days.

Components

Not just wheels! We stock components too. View our large range of replacement parts and upgrades for your entire bike, all available for fast delivery worldwide.

Custom Build Wheel Service

For the ultimate in precision and quality, have your wheels custom built to order by our team of cycling specialists.

LATEST FROM THE BLOG

CUSTOMER REVIEWS

  • You kindly built up some Archetypes on Chris King R45s for me two years ago, and I must say they’ve been the best wheels ive ever used.  Spoke tension has remained solid […]

    Daryl S | Audax wheels

  • Alpine wheels for big days in the mountains.

    “Happy customer. The wheels feel alive. Makes me realise how spongy the factory built wheels I’ve been using in the interim are. K” Keith L emailed over a couple of photos from […]

    Keith L | Alpine wheels

  • Hand built Brompton Wheels

    Strada built a pair of Brompton Bicycle wheels for Inny this week and she kindly posted a photo of them back on the bike ready for action. We used Velocity Aeroheat rims […]

    Inny’s Brompton