• 650c carbon tubular wheels
    650c carbon tubular wheels

    650c riders want fast carbon wheels too and the Corima 650c Aero tubular wheelset will deliver speed on request. Vincezo Nibali used Corima rims to win the Tour de France in 2014, these wheels are supplied with pads and wheel bags and offer outstanding value for money.

  • Lightweight Gipfelstrum Rear Wheel

    Lightweight Gipfelsturm tubular wheels. 1025g the pair. Minimal rotating mass for maximum climbing ability.

  • DT Swiss R460 rim
    Shimano 105 5800 hubs

    Winter training wheels - perhaps not the most exciting wheelset in the road cyclist's collection but the winter training wheel has a vital role to play. We build 32 hole, 3 cross winter training wheels for comfort and durability. They still look good and ride super comfy though! Ready to

  • Corima Aero 47mm carbon clincher rim
    Corima wheels, made in France.
    Aivee SR5 road hubs

    Corima Aero 47mm clincher rims are perfect for the rider looking for a light set of versatile wheels to ride, race or climb on. The Corima AERO is the wheel for riders looking for speed and efficiency above all else. The Corima Aero is finished in 12K carbon weave with a new 22.6

  • ENVE 4.5 wheels are new for 2015 and are the perfect all rounder wheelset.

    The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Note - we

  • Velocity Major Tom rim
    Velocity Major Tom rim
    Velocity Major Tom cyclocross wheels

    Major Tom - the CX rim from Velocity. Tubular. Wide. Fast. The Major Tom brings together everything you have been looking for in your next cyclocross wheelset. Good value, hand built with a range of quality hubs in both 6 bolt disc or rim brake options available.

  • Corima Viva S rim
    Corima Viva S rim
    Corima wheels, made in France.
    Corima Viva S rim

    Corima Viva 32 mm tubular rims make a perfect versatile wheelset for the racer and climber or those looking for a light set of wheels. Hand built on a wide variety of quality hubs and using Sapim  CX Ray spokes these wheels are supplied with pads, valve stem extenders and

  • Ceramicspeed bearings from Denmark
    Ceramicspeed bearings from Denmark
    Ceramicspeed bearings

    CeramicSpeed bearings reduce friction, improve power transfer and have greater longevity.  These advantages over standard steel bearings are achieved by using the world's finest ceramic balls which are rounder, harder, smoother, stiffer, lighter and more durable. Made in Denmark to the highest standards and used by pro teams including Tinkoff Saxo, MTN

  • Pacenti SL23 road rim
    Pacenti SL23 road rim
    Novatec Superlight Road hubs

    We wanted to build a pair of wheels which were light, responsive and all day comfortable. 1480g a pair, 24 + 28 hole radial front, 2 cross both sides rear, Shimano 10-11 speed or Campagnolo freehubs. 23mm wide rim for comfort, works perfectly with a 25c tyre. Upgrade your hubs

  • Alpine Attack wheels
    Alpine Attack wheels
    Alpine Attack wheels

    You are off to the Alps for the holiday of the year and you need climbing wheels. Strada's Alpine ATTACK will make you climb like an angel and descend like a legend. Finish the day with a skinny frites, steak and a beer or a protein shake, your choice. At 1358g

Hand Built Wheels

Hand Built Wheels, pre-assembled and ready to go! 100’s of configurations, order today and we’ll deliver to you in 3 working days.


Not just wheels! We stock components too. View our large range of replacement parts and upgrades for your entire bike, all available for fast delivery worldwide.

Custom Build Wheel Service

For the ultimate in precision and quality, have your wheels custom built to order by our team of cycling specialists.



  • You kindly built up some Archetypes on Chris King R45s for me two years ago, and I must say they’ve been the best wheels ive ever used.  Spoke tension has remained solid […]

    Daryl S | Audax wheels

  • Alpine wheels for big days in the mountains.

    “Happy customer. The wheels feel alive. Makes me realise how spongy the factory built wheels I’ve been using in the interim are. K” Keith L emailed over a couple of photos from […]

    Keith L | Alpine wheels

  • Hand built Brompton Wheels

    Strada built a pair of Brompton Bicycle wheels for Inny this week and she kindly posted a photo of them back on the bike ready for action. We used Velocity Aeroheat rims […]

    Inny’s Brompton