Shop

View: 26 52 ALL

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to handle the heavier rider. Hand built here in our workshop in Sussex,…

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada with DT Swiss 350 hubs, tubeless ready RR511 rims and black bladed spokes. If you are 100kg+ or are looking for the strongest wheels around then you have found them. We use a high quality rim and hub and lace…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • If you ride a 2015 onwards Specialized Crux, Diverge or Roubaix and have struggled to find a pair of SCS wheels to meet your requirements outside of the Roval selection we have good news for you - with the release of the Hope SCS hub we can hand build a pair of wheels to meet…

  • A pair of do it all tubeless ready 650B wheels perfect for All Road Adventure riders. Easton ARC 24 tubeless rims, DT Swiss 350 hubs and black bladed spokes. 1620g the pair. Rim decals removed before shipping leaving a classy matt black rim finish. Hand built in Sussex. 

  • ++UPDATE - I do not expect to hear any news until Eurobike or Interbike in August 2018++ I advise you to register an interest in advance with Strada the hand built wheel specialists. If / when they they arrive will be building them with a variety of quality road hubs.  Note: I will not be selling…

  • High quality sportif wheels made with the best components. These are ideal for sportives, big days out in the hills and mountains, general road riding and cyclocross. Weight - 1549 grams the pair. Built with the Pacenti Forza rim and Shimano's Dura Ace 9000 hub and Sapim CX Ray spokes, we consider these wheels are great…

  • A fast, light and stiff set of summer sportive wheels, built with superlight rims and first class DT Swiss 240 hubs. For riders up to 90Kg.

  • The HED Belgium Plus rim has all the benefits of a tubular tyre (smooth ride quality, lower rolling resistance) with the convenience of a clincher tyre (ease of installation, easy to repair a flat, low cost). Ideal use: road racing, cyclocross racing, training and climbing. This rim will work well with such as the R45…

  • The Continental GP4000S tyre II is proven to be one of the best tyres low rolling resistance, aero performance, good handling and durability. This is the folding version, 23 for lighter riders or the 25 for more comfort with a 23mm wide rim.

  • The Continental GP 4 Season is simply the best tyre for winter road riding. Excellent puncture protection and a grippy rubber compound. Best use the 25c version.

  • Top quality Continental road inner tubes for 20-25c tyres, available with a standard 42mm Presta valve for most alloy wheels or a 60mm Presta valve for rims up to 52mm in depth, negating the need for a valve extender.

  • This great value fatbike wheelset consists of Halo Tundra rims and Hope Fatsno or DT Swiss Big Ride hubs from £559.00 a pair hand built by Strada with UK shipping included.

  • Hope Fatsno hubs for your custom fat bike wheel build. UK manufactured hubs on hand built wheels.

  • The Smart ENVE System 3.4 Gen 2 Tubeless ready are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Use the ENVE SMART road wheel configurator to build your ENVE 3.4 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE…

  • The Smart ENVE System 3.4 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • ++28 hole only stock clearance++ The Grail is a versatile multi terrain disc brake option for those cyclists wanting a wheel to do a bit of everything. With a weight of 460g it is designed to withstand higher tyre pressures (+40psi) and we find it builds up nicely and has a good join.

  • Chris King R45 disc hubs for road and cyclocross available in 9 colours and hand built in Sussex by Strada for you and shipped worldwide. These work well with the ENVE 3.4 disc rims, Pacenti SL25 and the Grail rim from Stans. Available in 9 colours and now with 142x12 thru bolt rear.

  • Strada can glue on your tubular tyres. Price per pair.

  • The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Now with our own video review - scroll down…

  • The SES 4.5 AR Disc is an uncompromising aero wheel designed specifically for disc brake equipped bikes and 30mm tyres. These would work well with DT Swiss 240 or Chris King R45 road disc hubs. Hand built to order by Strada. Note – this is a rim only price, please call Strada on 01903 214956 or use the contact…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The Smart ENVE System 5.6 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • The ENVE CX disc specific carbon fibre tubular is designed for cyclocross racers looking for the ultimate in cyclocross race performance. As such, the tyre bed has been developed for use with 33mm tyres and is capable of withstanding frequent tyre installations and removals. The shape of the tyre bed has been further refined to…

  • ENVE Black Pads - Textured Surface, only for use with the updated brake track currently found on the ENVE SES 2.2 , SES 7.8 and most recent versions of SES 3.4, and SES 4.5 wheels. Price shown per pair of pads, you need two pairs (4 pads) for a complete set.

  • The ENVE Carbon Road Hub features a patent pending full carbon fibre hub shell that is built around the DT Swiss ratchet drive mechanism which provides superior performance to traditional three pawl drive mechanisms. The carbon road hub improves upon the stiffness of a traditional DT Swiss wheelbuild while offering equal durability at a substantially…