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  • The all new Strada Gravel Ultra Plus. Available in 700c and 650b this is the perfect all terrain answer for riders and racers boasting a 24.5mm internal width and reinforced hookless rim profile.  The Gravel Ultra Plus offer’s durability without sacrificing weight and meets the demands for wider tyre profiles with a minimum of 30mm…

  • The Strada PAD 55 Ultra is our flagship all-round aero-dynamic wheel-set. Further pushing the aero boundaries. Designed for speed but bred for racing. These wheels are priced as standard with Hope RS4 or the DT Swiss 350 C-lock hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For hub…

  • The Strada Performance Aero Disc 35mm developed to dominate any mountainous terrain whilst maintaining comfort and stability for every day use in all conditions. These wheels are priced as standard with Hope RS4 or the DT Swiss 350 C-lock Hubs.  Alpina F1 sprint spokes, lifetime rim warranty and free delivery in the UK ONLY. For…

  • The ENVE SES 2.3 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SES 2.3 wheel configurator drop down menu to build your wheelset. These are priced as standard with DT Swiss 350 C-lock Hubs, ENVE SES rims, Alpina F1 sprint spokes,  Lifetime rim warranty…

  • SES 3.4 Versatile, aero, light, and fast. The SES 3.4 has been a staple in the SES wheel family, and the newest iteration takes the best features of the previous generation SES 3.4 and 3.4 AR to make the ultimate modern road wheelset. There’s simply nothing more versatile than the  new SES 3.4. Furthermore, the…

  • When speed across most any terrain is priority number one, look no further than the SES 4.5. Originally designed for the cobbles and crosswinds of Paris-Roubaix to provide an aero benefit with high volume tires, the SES 4.5 was the first of its kind and is now re-designed to deliver more speed in a lighter…

  • Striking the ultimate balance between weight savings, stability, aerodynamics, and rolling efficiency, the SES 6.7 defines Real-World Fast and raises the bar for modern aero wheel performance. Grams of rim, versus grams of drag, make the SES 6.7 the outright fastest wheel on the road. More rim details down below. Use the ENVE SES 6.7 wheel…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. See below for more information. Also, you can upgrade to our Deluxe version with DT Swiss 350 and black bladed spokes here. In Stock ready to ship TODAY.

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada. If you are 100kg+ or are looking for the strongest wheels around then you have found them. See below for more information.

  • Perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. Durable and comfortable, perfect for winter rides. Ready to ship TODAY with black or silver Sapim race spokes. See Below for more info.

  • As an extension of our in house signature series we are proud to offer the All Season Disc wheel set. If you are looking for an all-round wheel upgrade, backed up with great long term durability then this is the wheel set for you.

  • In Stock ready to ride - If you are 100kg - 150kg or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • Up your game this season with a pair of our Strada 38mm deep U shaped cyclocross disc wheels. Built with high quality Bitex hubs and our F1 bladed spokes and locking nipples. 1340g a pair. Available in QR or thru axle options with 10-11 speed Shimano / SRAM freehub. Enjoy the low psi off camber…

  • The DT Swiss EX 511 rim is wide, light and tough. Hugely popular with professionals for it's ability to take a hit and keep going. 30mm internal and 35mm external in 650B / 27.5 and 29". Hand built by Strada the wheel building experts as standard with the New Hope Pro5 or DT Swiss 350…

  • The ENVE M 50 FIFTY rim for mountain bikers who ride short travel bikes, low volume tyres and long distances, this rims' purpose lies within the name, it’s equally talented on the ascents as it is the descents. This is the ultimate carbon fibre cross-country and marathon wheelset, ENVE believe that even when it comes to super-light…

  • ENVE M60 FORTY HV If you’re looking for the ultimate wheelset to do it all the ENVE 60 FORTY is the best all-rounder on the market and with ENVE’s choice between standard and high volume you really can fine tune your wheel build to ensure you acquire the perfect rim for your riding style. These rims…

  • Plus bikes are really fun, however they are more fun and consequently fast when you have a wheelset that is both stiff, light, and highly durable. The ENVE M60 Plus is designed to provide an optimised rim solution for 2.8” to 3.0” Plus tyres so that your wide wheel platform can also feel light and…

  • ENVE M70 THIRTY HV : Enduro, Park & Big Mountain riding is what’s on the menu when it comes to ENVE’s 70 THIRTY HV rims. These build up a wheelset for the rider who considers climbing to be nothing more than a means to an aggressive, gravity-fuelled end. If you rarely have access to trails…

  • ENVE M90 TEN: The first and only UCI World Cup-winning downhill wheelset for the downhill racer or rider who has a no-holds barred approach to their equipment. Designed in collaboration with the Santa Cruz Syndicate team this rim is prepared for the highest level of abuse a rim can be subjected to. The M90 TEN…

  • Improve your traction and results with a pair of tubular wheels this season.  The Major Tom is the cyclocross rim from Velocity. Tubular. Wide. Fast. Our wheel build brings together everything you have been looking for in your next cyclocross wheelset. Shimano and XD drives, QR or Thru axle end caps available. Good value and in stock ready…

  • The DT Swiss 180 carbon ceramic is the ultimate combination of lightweight and reliability. The 180 is perfect for the rider looking for the ultimate professional performance in their road disc hubs. With ceramic bearings and a carbon hub sleeve, DT Swiss combines these characteristics with the legendary Ratchet System to create a truly exceptional set of hubs…

  • Anyone wanting to build a reliable super-stiff wheel is starting in the right place with the DT Swiss RR 511 and RR 511DB disc version. Thanks to a state-of-the-art aluminum alloy and surface treatment, this extremely robust 32-mm-high semi-aero rim is lighter than you would think. And those thinking of using it on gravel or…

  • The durable, reliable and easily maintained ENO Freewheel from White Industries. It is a thing of simple engineering beauty and yet it is tough-as-boots and will outlast all the competition with a little maintenance. It threads on to most hubs and just keeps on rolling. We usually keep 16, 17 + 18T in stock and…

  • Hope Steel Rod quick releases. A tough design and reasonable weight for excellent durability and stiffness.

  • These Tune DC-14 Quick Releases are beautifully machined with carbon levers from Germany and weigh just 33 grams for a pair.

  • Swissstop BXP is the latest compound and offers the best braking performance in all conditions for all types of bike fitted with alloy rims. Non sticky, with predictible linear feel provides improved modulation, power and braking in all conditions. Price is for FOUR loose pads in either Shimano / SRAM or Campagnolo fitting.

  • Swissstop Black Prince are the best option for carbon braking. Check with the rim supplier for compatibility. Price is for FOUR loose pads.

  • If you are upgrading your groupset to 11 speed you can upgrade your DT Swiss freehub too for 350 or 240 hubs in either road or disc configurations.

  • Dave got that terrible sinking feeling as he watched helplessly as the airport baggage handlers dropped his flimsy cardboard bike box onto the tarmac. On top of which it was now raining heavily - how long before it turned to pulp...? Get your bike there and back in one piece with Bike Box Alan! Please…

  • The Alpina F1 is our own spec bladed spoke made in Italy. The F1 handles torque well, has just the right amount of flex and is competitively priced compared to Sapim CX Rays and CX Sprints. For this reason we use it in 90% of our wheel builds.

  • The DT Swiss 350 road hub is perfect for the rider looking for a high performance hub at a competitive price point. The DT Swiss 350 line offers the same manufacturing quality and design features found in its higher end counterpart, the DT Swiss 240s.

  • Shimano Dura-Ace 9000 hubs are precision engineered for ultimate performance and durability. Fitted with a titanium freehub, 10 or 11 speed ready and gorgeous closed cam QRs too! Available in 24 - 36 hole in black.

  • Here at Strada we have the right tools, parts and experience for a Chris King R45 hub service. These hubs need servicing to keep them in good condition and we strip, clean and reassemble them to give you 1000s of kilometres of smooth riding whatever the weather. ++Note: you are purchasing a hub service for…

  • Weight weenies rejoice! Extralite Cyber Rear SL and Cyber Front SL hubs are 182g the pair. For long days in the hills these cannot be beaten for keeping the weight off your bike. High quality design and manufacturing from Sergio at Extralite have produced this latest set of hubs for the rider looking for the…

  • Tune hubs are beautifully machined from 7075 T6 grain orientated heat-treated Aluminium. They are perfectly engineered and seriously lightweight. Available in 10 good strong anodised colours and wide range of drillings available. Matching DC14 quick releases can also be supplied. 10-11 speed Shimano / SRAM and 11 speed Campagnolo freehubs and usual drill combinations.

  • Hope RS 4 road hubs are UK manufactured to high standards for daily, all road, cyclocross and training use. Available in a variety of colours and drillings. Hope Quick Releases available too. Note: some popular hub colours + drillings are kept in stock but others may take 1 week for delivery.

  • A light, well sealed ball bearing 11 speed Record hub from Campagnolo. Black, 32 hole front and rear.

  • The Stans Crest MK III rim is a great choice for tubeless cyclocross racing. At under 1480g the pair, it has the strength and stiffness usually found in much heavier rims and we hand build them with Novatec 11 speed disc hubs as standard or with upgrades to Hope RS4 or DT Swiss 350. There…

  • The new Stans Arch MK4 is ready to own every trail. WideRight optimised for maximum stability with 2.2" to 2.5" tyres, Stans expanded the internal width out to 28mm while keeping the rim incredibly light. The 27.5" Arch MK4 weighs only 451g. Hand built here in Sussex with a variety of quality hubs from Hope,…

  • The Crest MK4 combines the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design. Roll faster with more comfort and more security on your next Gravel or XC ride with the Crest MK4 rim. Hand built here in Sussex with a variety of quality hubs from Hope, DT Swiss…

  • Ramp up your progression and make every ride even better with the confidence of the New Crest Flow MK4 rims. Combing the heritage of Stan’s legendary tubeless design with today’s best materials and a stronger asymmetric design that rolls with the feeling of control, strength and durability. Hand built here in Sussex with a variety…

  • This hub is developed especially for Big Ride use and comes along with the patented Ratchet System, that guarantees high performance and reliability. The hub is equipped with a Center Lock disc brake mount and can be converted into IS 6-bolt (adapter not incl.). Axle dimensions are 12/190 mm as well as 12/197 mm. With…

  • Chris King MTB hubs - beautifully engineered to last a lifetime. Available in a multitude of colours and with all axle configurations the ISO hub is a lovely hub indeed. 11 speed and X1 drivers, hand built to order by Strada. We can also service these hubs with the CK Service tool. Centre lock versions…

  • The hub is equipped with a Center Lock disc brake mount and can be converted into IS 6-bolt (adapter not incl.). Axle dimensions are 15/150 mm in the front and 12/190 mm as well as 12/197 mm at the rear hub. With a weight of just 174g for the front they are one of the…

  • Fat bike rims must be strong, stable and lightweight yet be able to accommodate very large tyres. The BR rims from DT Swiss meet all of these requirements by using specially designed rim profiles, sophisticated cut outs and an extra strong aluminum alloy. Weight: 675 g

  • The SONdelux is the first hub dynamo generator specially designed to match with the requirements of modern LED headlights. Available for rim brake and centrelock configurations for disc brake use too in black Only.

  • Cannondale Lefty front hub - 32 hole black and ready for shipping or building into a wheel with a variety of quality rims from Stans, DT Swiss and ENVE. Please call Strada for a quote or use the contact form. 

  • The Continental GP5000 tyre is proven to be one of the best tyres low rolling resistance, aero performance, good handling and durability. This is the folding version, 23 for lighter riders or the 25 for more comfort with a 23mm wide rim.

  • This great value fatbike wheelset consists of Halo Tundra rims and Hope Fatsno or DT Swiss Big Ride hubs from £559.00 a pair hand built by Strada with UK shipping included.

  • Strada can glue on your tubular tyres. Price per pair.