Sportif wheels | Comfortable responsive quality wheels

High quality sportif wheels made with the best components. These are ideal for sportives, big days out in the hills and mountains, general road riding and cyclocross. Weight – 1549 grams the pair. Built with the Pacenti Forza rim and Shimano’s Dura Ace 9000 hub and Sapim CX Ray spokes, we consider these wheels are great value and supremely comfortable for big days out on the road.


A lovely pair of quality sportif wheels hand built by Strada. Light, responsive and comfortable with a wide rim profile. Supplied with gorgeous Dura Ace quick releases, rim tape and our true for life warranty. 24 radial spokes on the front and 28 on the rear, 1479g the pair. Shimano 10-11 speed ready.

Rims – the Pacenti Forza road rim (version 3) has a tubeless friendly design, welded construction CNC machined sidewalls and made from 6061-T6 aluminum. The Forza is ideal for sportives, big days out in the Alps, road riding and cyclo-cross competition. The Pacenti Forza road rim can set up tubeless for use with a growing range of tubeless tyres from Hutchinson and Schwalbe. However, we urge caution as tyre mounting is tricky and even harder with cold wet fingers 30 miles from home. The 23mm wide Pacenti Forza road rim will change the profile of a 23 or 25c tyre to that of an upside down U. The sidewalls of the tyre are pulled out straight increasing the volume of air inside the tyre. This allows the rider to decrease the tyre pressure resulting in more comfort over a long ride. The rim is finished in a lovely shot peen matt black with decals which can be removed with a hair dryer. Note – you must get both tyre beads into the central rim gully all the way round when mounting a tyre. It is a devil to fit if you do not do this!

Hubs – the Shimano Dura Ace 9000 10-11 speed hubs are precision engineered for ultimate performance and durability. I think these Shimano Dura Ace 9000 hubs have an understated quality to them and run very quiet which many cyclists prefer. Supplied with the gorgeous closed cam QRs. They are good value, easy to service and fitted with titanium freehub which is light and helps prevent the cassette jamming on. These do have loose bearings which are held in with a race and easy to adjust preload system.

Spokes + nipples – we use Sapim CX Ray spokes which are light and incredibly strong plus an alloy nipple with a plastic insert.

Braking – we recommend Swissstop BXP pads for improved performance and reduced rim wear.

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