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Tom Sturdy – tester and sponsored rider

Mallorca TSMB0017 Tom Sturdy – tester and sponsored riderStrada are proud to be sponsoring Tom Sturdy through 2013 as his race and training wheel supplier.

Tom has built a great reputation in the last couple of seasons as a talented triathlete. He has trained with the GB triathlon team under the guidance of the best GB coaches whilst studying at Loughborough University. He has an Ironman Pro competition licence, finished 17th from 2500 competitors in the Zurich 70.3 Ironman 2010 and won the Tri UK Shropshire Triathlon in June 2010. He has resting heart rate of 35 bpm.

With a first class honours aeronautical engineering degree and having spent his school holidays working in a cycle shop Tom has the technical background and bike experience to be a great wheel tester for Strada. He can provide technical feedback and heavy mileage on our wheels throughout the year both in training and competition. Tom cycles approximately 250km per week as part of his training routine and will be posting race reports + photos + reviews on the Strada blog.



650c carbon wheels | Corima 650c for Bex

Strada built a pair of Corima 650c carbon tubs for Bex… 1225g the pair, ready for the 2014 TT season.

650c carbon tubular wheels from Corima, built by Strada


29er carbon XC rims – transform your 29er!

Transform the handling of your 29er! After a lot of exhaustive testing and some tweaks we are really pleased to launch our own label Strada carbon tubeless 29er XC rims.

29er carbon rim