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Jonathan Day – Owner / DS

Jono Jonathan Day    Owner / DSThat’s me, riding the Dartmoor Sportif. I have run my own business for the last 10 years and launched Strada in November 2009 after working with Darren to build a set of wheels for my own bike. We realised there were some great rims and components not getting the exposure they deserved – so we came to conclusion we had to launch our own hand wheel building service. I am the owner and director of Strada, I deal with sales, customer service, marketing and the website. Darren concentrates on technical advice and wheel building. Tom deals with testing and racing.

 

FROM THE BLOG

650c carbon wheels | Corima 650c for Bex

Strada built a pair of Corima 650c carbon tubs for Bex… 1225g the pair, ready for the 2014 TT season.

650c carbon tubular wheels from Corima, built by Strada

FEATURED PRODUCT

29er carbon XC rims – transform your 29er!

Transform the handling of your 29er! After a lot of exhaustive testing and some tweaks we are really pleased to launch our own label Strada carbon tubeless 29er XC rims.

29er carbon rim