That’s me, riding the Dartmoor Sportif. I have run my own business for the last 10 years and launched Strada in November 2009 after working with Darren to build a set of wheels for my own bike. We realised there were some great rims and components not getting the exposure they deserved – so we came to conclusion we had to launch our own hand wheel building service. I am the owner and director of Strada, I deal with sales, customer service, marketing and the website. Darren concentrates on technical advice and wheel building. Tom deals with testing and racing.