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Jonathan Day – Owner / DS

Jono Jonathan Day    Owner / DSThat’s me, riding the Dartmoor Sportif. I have run my own business for the last 10 years and launched Strada in November 2009 after working with Darren to build a set of wheels for my own bike. We realised there were some great rims and components not getting the exposure they deserved – so we came to conclusion we had to launch our own hand wheel building service. I am the owner and director of Strada, I deal with sales, customer service, marketing and the website. Darren concentrates on technical advice and wheel building. Tom deals with testing and racing.



650c carbon wheels | Corima 650c for Bex

Strada built a pair of Corima 650c carbon tubs for Bex… 1225g the pair, ready for the 2014 TT season.

650c carbon tubular wheels from Corima, built by Strada


29er carbon XC rims – transform your 29er!

Transform the handling of your 29er! After a lot of exhaustive testing and some tweaks we are really pleased to launch our own label Strada carbon tubeless 29er XC rims.

29er carbon rim