Road Wheels

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  • We have a limited stock of these fantastic high specification tubeless ready EDCO Optima Albula 38mm carbon wheels (1645 g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • We have a limited stock of these fantastic top specification tubeless ready EDCO Pillon 35mm carbon wheels (1530g the pair) hand built by Strada with quality Aivee SR2 hubs and black bladed Alpina spokes. This price is for a pair inc pads + rim tape and UK delivery. Once they’re gone they’re gone!

  • OUTSTANDING ALLROUNDER | the Scope R4 is the wheel that can do it all. It’s light enough for rolling roads while the 45 mm deep rims provide speed over the ground with a profile insensitive to crosswinds.  This is the wheel with which you can ride a sportive, race all season and power through on…

  • The Scope R3 is a real lightweight. Because of its low weight, the R3 accelerates quickly and is perfect for the mountains. Extensive engineering and the use of high quality materials ensure that the R3 is not only light but also durable. The wide low profile rim of the R3 even provides comfort on cobblestones.…

  • AERO SPECIALIST | The main objective of the Scope R5 is to build up and maintain high speed. The 26 mm width and 55 mm high rim provides excellent aerodynamics, saving a significant amount of watts. In addition, the R5 is extremely stiff, making it ideal for sprints where the bike is pushed to the…

  • Training wheels - perhaps not the most exciting wheelset in the cyclist's collection but the training wheel has a vital role to play. We hand build 32 hole, laced 3 cross training wheels for comfort and durability. Hand built with 23mm wide tubeless ready rims from DT Swiss and Miche Primato hubs they still look…

  • Great wheels hand built at a competitive price point. These are a good first upgrade wheelset for your sportive bike. We use the tubeless ready 23mm wide DT Swiss R460 rim and the robust Miche Primato hub combined with black bladed spokes and black brass nipples for a performance orientated wheelset which weighs 1705 grams.…

  • We wanted to build a pair of sportive wheels which were light, responsive and all day comfortable. We are really happy with the result: 1472g a pair, 24 radial front and 28 hole 2 cross both sides rear built with black bladed Alpina spokes and black alloy nipples, Aivee SR2 hubs with either Shimano 10-11…

  • The ENVE Smart 2.2 rim is the latest rim from ENVE and is designed for climbing. More rim details down below. Use the ENVE SMART road wheel configurator to build your ENVE 2.2 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE SES rims, black CX Ray spokes, 4x brake…

  • The Strada Road Disc Clubman is a versatile multi terrain disc brake wheelset for those cyclists wanting a wheel to do a bit of everything. The perfect first Road Disc, CX or Gravel upgrade. Featuring the DT Swiss R460DB 23mm wide rim and the trusted Novatec 771 + 772 Shimano / SRAM 10-11 speed ready 6…

  • If you are 100kg+ or are looking for the strongest wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to handle the heavier rider. Hand built here in our workshop in Sussex,…

  • This is the deluxe version of our popular Big Fella wheelset hand built by Strada with DT Swiss 350 hubs, tubeless ready RR511 rims and black bladed spokes. If you are 100kg+ or are looking for the strongest wheels around then you have found them. We use a high quality rim and hub and lace…

  • In Stock ready to ride - If you are 100kg+ or are looking for the strongest road disc wheels around then you have found them. So if you break spokes or are concerned that factory wheels are not up to the job then we have a pair of wheels built to withstand the heavier rider…

  • If you ride a 2015 onwards Specialized Crux, Diverge or Roubaix and have struggled to find a pair of SCS wheels to meet your requirements outside of the Roval selection we have good news for you - with the release of the Hope SCS hub we can hand build a pair of wheels to meet…

  • A pair of do it all tubeless ready 650B wheels perfect for All Road Adventure riders. Easton ARC 24 tubeless rims, DT Swiss 350 hubs and black bladed spokes. 1620g the pair. Rim decals removed before shipping leaving a classy matt black rim finish. Hand built in Sussex. 

  • The Smart ENVE System 3.4 Gen 2 Tubeless ready are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Use the ENVE SMART road wheel configurator to build your ENVE 3.4 wheels. These are priced as a standard as a PAIR with Aivee SR2 hubs, ENVE…

  • The Smart ENVE System 3.4 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • The Smart ENVE System 4.5 are specifically designed as a multi-purpose wheelset that can be used in virtually all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built tubular or clincher versions of these fantastic wheels with some of the best hubs available. Now with our own video review - scroll down…

  • The SES 4.5 AR Disc is an uncompromising aero wheel designed specifically for disc brake equipped bikes and 30mm tyres. These would work well with DT Swiss 240 or Chris King R45 road disc hubs. Hand built to order by Strada. Note – this is a rim only price, please call Strada on 01903 214956 or use the contact…

  • ENVE in conjunction with Simon Smart made the SES 7.8 to achieve two things: more speed and more stability. The SES 7.8 embodies the latest SES technologies and includes our newest moulded in brake track and tubeless clincher tyre compatibility. The SES 7.8 is wider and specifically optimised to perform best when used with a…

  • The Smart ENVE System 5.6 Disc are specifically designed as a multi-purpose wheelset that can be used in all weather conditions, terrains and disciplines. Strada are taking orders for custom hand built clincher versions of these fantastic wheels with some of the best hubs available. Note - this is a rim only price, please call…

  • Backstreet HERO | Singlespeed riders on the daily ride will love these handbuilt wheels. Competitive price, quality components and a comfy ride guaranteed, beard optional. Miche hubs, DT Swiss R460 23mm wide rims and black bladed spokes. Hand built in Sussex by riders.

  • Lightweight Meilenstein clincher wheels - the versatile 47.5mm carbon clincher wheelset from Lightweight. 1180g for this stunning pair of carbon clinchers.