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Category Archives: Cycling Culture

Archetypes on the Cobbles | rider review + photos

Bryan based in Germany sent in a report and photos after completing the 2013 Oudenaarde de Ronde. He was riding a pair of Strada hand built Archetype wheels.

Street Ride video | Rich Forne

So, I know we are roadies and MTBs here but I love all kinds of biking and this guy know how to ride a wall!

Birkebeinerrittet 2012 | ENVE 29 tubular review

Edvard from Norway reports on the ENVE 29er tubular wheels we built for him. The race is called Birkebeinerrittet and is supposedly the largest mountain bike race in the world with approx. 25.000 participants in all the events.

Workshop tools | nipple drivers

With a busy season slowing we were looking at ways to speed up production. Winding the nipples onto the spokes during the initial assembly process is slow and automating the first loose wind on would speed up the build significantly.

Derek from Guam | Olympic wheel supplier

I spoke to an industry colleague and Xterra racer Sam Gardner this week and he wanted to return XC 29er wheels for a mid season true. Nothing unusual there I hear you thinking. Then he told me they had been used by his pal and crowd favourite ‘Derek from Guam’ during the Olympic XC MTB race at Hadleigh Farm.

20in Olympic dreams | touching wheel building story

Arielle Martin was meant to be representing the USA at the Olympic BMX race today but a heavy crash 11 days ago has left her hopitalised with serious injuries. Her Dad Travis is an experienced wheel builder and is featured building her race wheels and talking about wheel building and being a Dad.

Morzine 2012 | XC and a bit of Downhill…

So, I had a week off at the end of July and headed off to Morzine in France on…read more

Thibault Pinot takes TdF Stage 8 | great video clip

“Tu vas la gagner!”; You’re going to win! yell Marc Madiot the DS (Director Sportif) from the support car as Tibaut Pinot takes the stage win.

Line of Sight | Alleycat (bike messenger) Racing film

Line Of Sight is a rare view into underground bicycle messenger racing which has become a global phenomenon. For over a decade Lucas Brunelle has been riding with the fastest, most skilled urban cyclists around the world while capturing all the action with his customized helmet cameras to bring you along for the ride.

Trial wheels

Darren has a background riding trials including 3 years on the GB team. He recently built a pair of Trials wheels for his friend Paul from Bognor.

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