(+44) 01903 750040
View shopping cart

Your cart is empty

Monthly Archives: September, 2010

Tom secures British Ranking Series at Bala

Tom has filed his report on the final race of the British Ranking Series 2010 season at Bala, mid Wales. “I was pleased to finish the season with another podium spot taking second, 13 seconds behind Jonathan Hotchkiss. I had no expectations going into the race as training had been disrupted with the move and recent trip to Germany…”

Meet our wheelbuilder

I have just published a page introducing Darren, Strada’s wheelbuilder.

Powertap Pro+ hub arrives

We have been eagerly awaiting the arrival this week of Tom’s Powertap Pro+ hub. This will be built into a V22 rear rim 28h for him to ride over the winter on his new training grounds around Abergavenny.

This week I have mostly been…

This week I have mostly been working on branding.

V-22 Rim delivery

So, the UPS van arrived with a big box yesterday which contained the first consignment of C-4 Bicycle Components V-22 rims in black and white.

Eurobike 2010 report

Tom and I are back from our 5 day trip to Eurobike in Germany. It was an extremely useful trip – we met in person suppliers we want to work with and confirmed our plans on how to move the Strada wheel line forward over the next few months.

Strada Wheels jersey design

Christian, our designer, has been hard at work bringing life to the Strada brand with a logo and colour palette. My next challenge for him was a kit design that would display the Strada logo in a clean and modern way on jerseys, bib shorts and tri suits.

BLOG MENU \\\

FROM THE BLOG \\\

Cycling Plus review A23 wheels

We were delighted to receive a fantastic 4 stars and Editor’s Choice award in the January 2012 (issue 257) of Cycling Plus magazine. The review on page 77 pitched our Strada A23 wheelset against the Mavic Ksyrium Elite.

Cycling Plus review Strada's A23 wheelset

FEATURED PRODUCT \\\

ENVE rims UK | now building with ENVE

We are really pleased to have become a stockist for ENVE rims and components. We will be offering the…read more

ENVE-45-rim